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2. Explain the role of Business Manager in analysis and diagnosis of Environment.
Ans: First, What Do We Mean by “Environment”?
In business, the word environment doesn’t mean forests or rivers—it means the
surroundings in which a company operates. This includes:
• Internal environment: employees, management style, organizational culture,
resources.
• External environment: competitors, customers, suppliers, government policies,
technology, social trends, and the economy.
The environment is like the “weather” of business—it constantly changes, and managers
must be aware of it to steer the company in the right direction.
Why Analysis and Diagnosis of Environment Matters
Imagine a ship captain. Before setting sail, the captain studies the weather, the tides, and
the condition of the ship. Similarly, a business manager must study the environment before
making decisions. If they ignore it, the company may face surprises—like sudden
competition, new laws, or changing customer preferences.
So, analysis and diagnosis of environment helps managers:
• Spot opportunities (new markets, technologies).
• Identify threats (competitors, economic downturns).
• Align company strategy with reality.
• Reduce risks and uncertainties.
Role of a Business Manager in Environmental Analysis
1. Scanning the Environment
The manager acts like a radar, scanning both internal and external factors.
• Internally: checking employee morale, efficiency, resource availability.
• Externally: monitoring competitors, customer trends, government regulations, and
global changes.
Example: A manager in a mobile phone company constantly watches what Apple or
Samsung are launching, while also checking if their own team has the skills to innovate.
2. Diagnosing Strengths and Weaknesses
Managers analyze what the company is good at (strengths) and where it struggles
(weaknesses). This is part of the famous SWOT analysis.
• Strengths: strong brand, skilled workforce, financial stability.